Wednesday, August 1, 2012
Apple Vs Samsung - A case in vain
Samsung has been in the phone business for about two decades earlier than Apple. It, along with other early entrants like Motorola and Nokia provided the early breakthroughs in technology to establish the mobile phone industry. Therefore, it would be reasonable to assume that a late entrant like Apple would have copied the all-important technologies that defined a mobile phone. But, no, it is Apple that amazingly, claims Samsung copied it. The in-numerous Apple fans who are blinded by the ‘reality distortion field’ of Apple obviously copy what ever Apple has to say. Similarly, the media too is overwhelmingly focused on the Apple’s side of the story.
The fact, however is Apple has rarely done any ground breaking work. It has merely aggregated already prevalent ideas and technologies to successfully commercialize its products with the help of its humongous PR machine which has mastered the art of creating a 'reality distortion field'. Those that are trapped into this field are totally hallucinated by it and seem to believe only what Apple wants them to believe in while being in complete denial of all other developments that happen in other companies around the world. These people may check out Samsung F700 and LG Prada. Both these devices were developed in 2006 before the iPhone was launched. These companies (including Apple) working separately, came up with remarkably similar designs. So, technologies evolve and parallel developments do happen.
The problem is that Apple and its irrational fans (including those in the media) have been rewriting a distorted history by attributing disproportionate/undue credit to Apple and maligning competitors as copycats. The sheer scale at which this distortion campaign is propagated over the web is mind boggling. Today, Apple is more a myth manufacturer than a real manufacturer, far from what a real manufacturer like Samsung is. Apple is the best perception manager, even though it may be at the cost of distorting computing history.