Some complain that they can’t opt out:
Some have also very stupidly claimed that Google will increase its tracking:
Google (its algorithms) would not know anymore than what it already knows, or what users already provide them with (just like any other web based service provider). With the updated terms It is only attempting to improve the user experience across all Google products by treating you as a single user as explained on Google's Official blog post . Besides, algorithmic usage tracking is the industry standard. Nearly every internet based firm/website uses tracking software. By the way, on the internet, every click gets registered on multiple servers and is likely being used by the respective service providers. Google is only being transparent about its changes in terms of service. It still has the best policy & terms of agreement compared to the likes of Facebook and Twitter who sell users data to Microsoft via their exclusive agreement for the Bing search engine.